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Yoplait Dessert flavors come in vanilla and salted caramel.
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Binggrae is targeting the steadily growing Korean dessert market
with its Yoplait Dessert, a recently released yogurt coming in the rich flavors
of vanilla and salted caramel, the company said
Thursday.
The dairy maker applied a wide and flat package design which is popular in overseas markets but is new to Korea.
It seeks to satisfy consumers in their 20s and 30s who are used to trendy products made overseas.
According to industry sources, the total size of the dessert market is estimated at 2.2 trillion won ($1.8 billion) this year. The figure was 300 billion won in 2013 and 1.5 trillion won last year.
The sources said changing eating habits powered such results.
"Amid the recent economic recession, the dessert market alone is growing rapidly, as more consumers are willing to enjoy their own small luxuries," a Binggrae official said.
"Our premium dessert yogurt, Yoplait Dessert, is developed to follow the recent trend and it is expected to enhance the brand value of Korea's top cup yogurt, Yoplait."
Since Binggrae first brought the Yoplait brand, jointly owned by U.S.-based General Mills and France's Sodiaal, to Korea, it has been regarded as a representative dairy product of Korea, especially catching on after the 1988 Seoul Olympic Games.
The steady seller sold 3.6 trillion units worth 140 billion won in total, which means 980,000 units were sold every day.
Although rivals have released various other dairy products, Yoplait has maintained the top spot in the cup yogurt market for 30 years.
Binggrae renewed Yoplait Original in 2012 and released a Greek yogurt named Yoplait Yopa in Sept. 2014, differentiating itself from most steady sellers which are generally reluctant to change their popular flavors.
Binggrae said its Greek yogurt is a high-protein and low-fat food containing more than 50 billion lactobacilli in each product.
As it excludes artificial additives but includes three times more milk, the yogurt product is much healthier than regular ones, it said.
The dairy maker applied a wide and flat package design which is popular in overseas markets but is new to Korea.
It seeks to satisfy consumers in their 20s and 30s who are used to trendy products made overseas.
According to industry sources, the total size of the dessert market is estimated at 2.2 trillion won ($1.8 billion) this year. The figure was 300 billion won in 2013 and 1.5 trillion won last year.
The sources said changing eating habits powered such results.
"Amid the recent economic recession, the dessert market alone is growing rapidly, as more consumers are willing to enjoy their own small luxuries," a Binggrae official said.
"Our premium dessert yogurt, Yoplait Dessert, is developed to follow the recent trend and it is expected to enhance the brand value of Korea's top cup yogurt, Yoplait."
Since Binggrae first brought the Yoplait brand, jointly owned by U.S.-based General Mills and France's Sodiaal, to Korea, it has been regarded as a representative dairy product of Korea, especially catching on after the 1988 Seoul Olympic Games.
The steady seller sold 3.6 trillion units worth 140 billion won in total, which means 980,000 units were sold every day.
Although rivals have released various other dairy products, Yoplait has maintained the top spot in the cup yogurt market for 30 years.
Binggrae renewed Yoplait Original in 2012 and released a Greek yogurt named Yoplait Yopa in Sept. 2014, differentiating itself from most steady sellers which are generally reluctant to change their popular flavors.
Binggrae said its Greek yogurt is a high-protein and low-fat food containing more than 50 billion lactobacilli in each product.
As it excludes artificial additives but includes three times more milk, the yogurt product is much healthier than regular ones, it said.
